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About this episode

A little late--technical difficulties--but still equally full of content, it's last Thursday's "3Q's in 3Min."On a particularly sunny afternoon last week, we met with Joel Postman, Principle at Socialized. In today's "3Q's in 3Min," Joel talks about obstacles publicly traded companies meet when trying to launch a social media campaign and how to defeat them.When I first met Joel at a Social Media Club event last fall, we discussed the valuable possibilities social media presents for internal communications within large companies. As Director of Executive and Internal Communications at Hewlett Packard, Joel was exposed to the special problems large corporations encounter trying to maintain relations between employees and management. This week Joel and I chatted about external communications. Being a publicly traded company, you are beholden to your share holders. They are also closely monitored by the SEC. That means all outward-facing information has to be passed to legal teams for approval. Such stringent controls might hinder or deter corporations looking to launch a social media campaign. It shouldn't. It might be a delicate balance to strike, but corporations don't have to compromise conservatism to engage with their customers, let go of their brand and institute social media campaigns. Key element: education. >> Continue Reading >>

• Release Date

  May 9, 2008

• Runtime

  03:38