SocialPrintExp

About this original series

The Social Print Experiment was an idea developed by Andrew Simmons as a way to chronicle the startup of a digital printing company using tools widely available now that are free or nearly free, tools like Outright for bookkeeping; or social marketing tools like Twitter, Facebook and Linked In. The pages herein detail the results of that experiment, with an interesting twist in that everything the company does, from best practices to the books of the company, are completely viewable. “Too often, we hear of companies that made their first million dollars in their first year, but how they got there is never detailed,” says Andrew Simmons. “We’re bringing focus to that, and with it, best practices for increasing sales in other printing companies.”

Episodes of SocialPrintExp

    • Play Social Print Experiment - Episode 4 - SocialPrintExp on Blip SocialPrintExp episodes on Blip

      Social Print Experiment - Episode 4

      This is our longest episode yet, at 15 minutes. We cover the profitability of the Social Print Experiment (we're losing money); a brainstorming session; answer the question as to whether or not we're a real print shop; and get a review of our web2print solution from the co-founder of PageDNA.

      • Release date
        Mar 30, 2010
      • Runtime
        15:04
    • Play Social Print Experiment - Week 3 - SocialPrintExp on Blip SocialPrintExp episodes on Blip

      Social Print Experiment - Week 3

      In this episode, we visit the PMA show in Anaheim and see MGI, the manufacturers of our digital press that we are using for the Social Print Experiment. Michael Abergel of MGI explains why their press is different. We also come to terms with our plan to hit a million dollars in sales in the next 12 months, selling print products that set us apart from our competition.

      • Release date
        Mar 15, 2010
      • Runtime
        07:22
    • Play Social Print Experiment - Week 2 - SocialPrintExp on Blip SocialPrintExp episodes on Blip

      Social Print Experiment - Week 2

      It's the second week of our Social Print Experiment, and we're working on all fronts to build business. Our Twitter followers list grows by a hundred new followers a day, but it hasn't translated into business yet. Same for Facebook Fans - they just haven't started converting. So, we have to hit the streets to build business the old-fashioned way, by networking face to face.Ken, our production manager, spends most of his day printing, while Andrew hits the streets to talk to printers who can s...

      • Release date
        Feb 23, 2010
      • Runtime
        06:00
    • Play Social Print Experiment - The Launch - SocialPrintExp on Blip SocialPrintExp episodes on Blip

      Social Print Experiment - The Launch

      The Social Print Experiment was an idea developed by Andrew Simmons as a way to chronicle the startup of a digital printing company using tools widely available now that are free or nearly free, tools like Outright for bookkeeping; or social marketing tools like Twitter, Facebook and Linked In. In the first episode of 52, the new digital press is delivered and installed, and the first print job for the new storefront is printed. It's an exciting first week at the Social Print Experiment.

      • Release date
        Feb 12, 2010
      • Runtime
        05:01
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