Social Media Academy

About this original series

The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultants to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and supports the continuous learning process as well as monitor ongoing changes in the field. The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. The Social Media Academy is based in Palo Alto, California. All classes are held online to allow location independent education.more info on our website

  • # Episodes

    10 episodes

  • Rating

    TV-UN

Episodes of Social Media Academy

    • Play How to hire a Social Media Director? - Social Media Academy on Blip Social Media Academy episodes on Blip

      How to hire a Social Media Director?

      What is the Director Social Media supposed to do? What is a meaningful process to fill this position? Should you hire an "expert" or train somebody from the team? How much is a social media strategist What should the job description include? Will he/she need to hire more people? What budget responsibility should the position include? What is the expected outcome from this position?

      • Release date
        Jun 23, 2011
      • Runtime
        54:01
    • Play Social Media ROI - Social Media Academy - Online Management Briefing - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media ROI - Social Media Academy - Online...

      High Impact Enterprise Social Media Strategies with ROI above 100% ;Online Management Briefing" It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models - Social Media in the support department with ROI of 142% - Social Media in the product management group creating an ROI of 167% - Social Med...

      • Release date
        Apr 29, 2011
      • Runtime
        57:50
    • Play Social Media Academy Class Trailer for Partner Empowerment - Demo - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media Academy Class Trailer for Partner E...

      Welcome to the Social Media Academy Class Trailer for the Partner Empowerment Class. This is a demo!!! It contains samples from the actual class in rather random order. Many vendors have a difficult time to empower their partners with social media while they don't have a social media strategy themselves. Well – the partners have the customer relationships – so the "Social Media Strategy" for a vendor is PARTNER EMPOWERMENT Sponsor your partner's education to get everything they need to success...

      • Release date
        Jan 11, 2011
      • Runtime
        15:48
    • Play Leveraging Social Media as a Way To Grow Business - Social Media Academy on Blip Social Media Academy episodes on Blip

      Leveraging Social Media as a Way To Grow Business

      Axel Schultze talked about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end user and have a meaningful conversation. Why? Because it is pretty difficult for a company with 500 employees to have meaningful conversations with 10 Million customers. The social media magic for businesses is called "leverage". Reseller, Dis...

      • Release date
        Nov 22, 2010
      • Runtime
        36:50
    • Play Social Media Academy - Axel Schultze, Founder - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media Academy - Axel Schultze, Founder

      Axel Schultze, founder of the Social Media Academy

      • Release date
        May 3, 2010
      • Runtime
        04:27
    • Play Social Media Academy - Corporate Social Media Education - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media Academy - Corporate Social Media Ed...

      The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach. The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to lever...

      • Release date
        Feb 20, 2010
      • Runtime
        01:01:02
    • Play Empower your Channel Partners with Social Media - Social Media Academy on Blip Social Media Academy episodes on Blip

      Empower your Channel Partners with Social Media

      There are lots of opinions about social media and how important it is for B2B communications, but two things are very clear: 1) vendors are embracing social media to communicate directly with customers; and, 2) channel partners are far behind on the social media learning curve. The result is a missed opportunity for resellers. There is only one way to close this learning gap. Someone has to show the channel how to use social media for business. Not just train the resellers, but provide them wi...

      • Release date
        Dec 17, 2009
      • Runtime
        28:41
    • Play Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010 - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media Academy - Intro Webinar Certified S...

      Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming Certified Social Media Strategist Program 2010 Agenda * The implication of the social customer to any business * A zero budget engagement plan * A sound social media plan from assessment to execution * Selection criteria for social media tools * Reporting and analytics in the social web * Rules of engagement, management requirements * Methods, models and frameworks * How to create a successf...

      • Release date
        Jan 21, 2010
      • Runtime
        01:02:16
    • Play Social Media Academy NCP Model – Case Examples - Wendy Soucie - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media Academy NCP Model – Case Examples -...

      There is a lot of talk about “listening” the “conversation focus” how important networking is – and also that a network no longer is a privilege but a must have. The NCP model helps to make sense of all of this in a logical way.What can you do to make sure your social engagement will be successful? Using models, methods and frameworks is an old business technique that shall help managers and their teams to achieve results faster with less mistakes. That doesn’t mean to create a cookie cutter s...

      • Release date
        Feb 5, 2010
      • Runtime
        14:27
    • Play Social Media Academy NCP Model – Case Examples - Catherine Sherwood - Social Media Academy on Blip Social Media Academy episodes on Blip

      Social Media Academy NCP Model – Case Examples -...

      Well thought out methodologies have only one purpose: “Helping you achieve results faster with less mistakes“. The NCP Model stands for Network – Contribution – Participation” and describes the inner relationship between all three aspects. Network – Contribution – Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversa...

      • Release date
        Jan 22, 2010
      • Runtime
        13:02
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