Visitors don't come to your website for the joy of navigating or searching. They come for the content—the information that answers their questions, resolves their problems, helps them buy what they need, and gets them quickly through whatever task brought them to your site. For many website owners, content = "I have this information I have to get up there." Too often, however, that leads to content with the wrong focus for your site visitors, with too many words in overly large paragraphs organized from the writer's perspective and not from the readers' needs. In this webinar, Ginny Redish will help you shift your focus and understand the power of thinking about content as conversation. More at http://www.rosenfeldmedia.com/webinars/content-as-conversation/ Less