Back at the turn of the century there was a lot of anti-globalisation in the air, as witnessed in this track by The Herd, from Sydney's Elefant Trak...
Back at the turn of the century there was a lot of anti-globalisation in the air, as witnessed in this track by The Herd, from Sydney's Elefant Traks hiphop label. MC Ozi Batla waxes lyrical about the relationships between the first and third world, which we* tried to convey with a girl wandering through Brisbane and using a futuristic device to give her visual feedback about the various ethics of what she was seeing for sale in the city( eg nike shoes, genetic engineered foods, mcdonalds etc ). 7 years of hindsight suggests plenty worth changing within the clip, but at the time was proud enough of it, having blended video with graphic overlays and 3D elements, having edited in 1 minute sections (all that could fit on the hard drive at the time), and having combined skater girls and globalisation.(( *We? myself, Suckafish P on editing duties, Collapsicon and David Shaw on graphic overlay, 3D and title duties. ))
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