Silona interviews Joseph Smarr (Plaxo) and Bob Blakely (Burton Group) during SXSW 2008. In a lively, bubble-tea-fueled conversation (courtesy of Momoko), they discuss issues of identity and reputation, with a focus on the advantages and perils of OpenID, user trust, transparency, licenses and rights, open source software, the management of public and private storage of data, and the morality of what entities are allowed to legally do with that data. It may look like a long video but it flies by fast! Less