Barb Goose, EVP at Digitas, sits down with us at the Effie Awards judging event in NYC to talk about effective marketing campaigns, digital, social, and more.
06 Panel discussion Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea change. What else i...
Video presentation by Teleshuttle Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea chang...
Video presentation by TheBlaze.com Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea chan...
This video clip is a Zuora presentation Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea...
This video clip is a presentation by NYTimes.com Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging...
Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea change. What else is new? What can be a...
Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new generation of Internet-enabled displays. Displaysearch predicts that 50% of all television sets above 50 inches will be some form of Smart TV by 2014. And the landscape is not just confined to traditional TV manufacturer...
Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new generation of Internet-enabled displays. Displaysearch predicts that 50% of all television sets above 50 inches will be some form of Smart TV by 2014. And the landscape is not just confined to traditional TV manufacturer...
Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new generation of Internet-enabled displays. Displaysearch predicts that 50% of all television sets above 50 inches will be some form of Smart TV by 2014. And the landscape is not just confined to traditional TV manufacturer...