ScribeMedia.Org

About this original series

Episodes of ScribeMedia.Org

    • Barb Goose - Digitas

      Barb Goose, EVP at Digitas, sits down with us at the Effie Awards judging event in NYC to talk about effective marketing campaigns, digital, social, and more.

      • Release date
        Jan 27, 2012
      • Runtime
        11:46
    • Monetizing Digital Content 06

      06 Panel discussion Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea change. What else i...

      • Release date
        Dec 5, 2011
      • Runtime
        26:42
    • Monetizing Digital Content 05

      Video presentation by Teleshuttle Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea chang...

      • Release date
        Dec 5, 2011
      • Runtime
        11:23
    • Monetizing Digital Content 04

      Video presentation by TheBlaze.com Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea chan...

      • Release date
        Dec 5, 2011
      • Runtime
        05:11
    • Monetizing Digital Content 03

      This video clip is a Zuora presentation Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea...

      • Release date
        Dec 5, 2011
      • Runtime
        11:22
    • Monetizing Digital Content 02

      This video clip is a presentation by NYTimes.com Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging...

      • Release date
        Dec 5, 2011
      • Runtime
        12:44
    • Monetizing Digital Content 01

      Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for most businesses. Freemium was a good starting point, and now soft pay walls are being tested. Shifting music and film from purchase to subscription is emerging as a sea change. What else is new? What can be a...

      • Release date
        Dec 5, 2011
      • Runtime
        14:05
    • Smart TV 05 - Panel Discussion

      Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new generation of Internet-enabled displays. Displaysearch predicts that 50% of all television sets above 50 inches will be some form of Smart TV by 2014. And the landscape is not just confined to traditional TV manufacturer...

      • Release date
        Nov 17, 2011
      • Runtime
        28:49
    • Smart TV 04 - Timo Korpela Multitou.ch

      Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new generation of Internet-enabled displays. Displaysearch predicts that 50% of all television sets above 50 inches will be some form of Smart TV by 2014. And the landscape is not just confined to traditional TV manufacturer...

      • Release date
        Nov 17, 2011
      • Runtime
        14:49
    • Smart TV 03 - Vamsi Sistla, Telvetto

      Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new generation of Internet-enabled displays. Displaysearch predicts that 50% of all television sets above 50 inches will be some form of Smart TV by 2014. And the landscape is not just confined to traditional TV manufacturer...

      • Release date
        Nov 17, 2011
      • Runtime
        21:06
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