Interview with Edward Gold, State Farm, at the ANA TV & Everything Video Forum in NYC. Edward was on a panel called THE PROMISE OF ITVInteractive television is transforming passive viewing of television ads into engaging, brand-building experiences. ANA and Canoe Ventures have collaborated on research to test the effectiveness of interactive television. ANA members Fidelity, GlaxoSmithKline, Honda, Kimberly-Clark and State Farm participated and results were promising. Consumer engagement and k...
Chris Robinson of Adobe gave a presentation at the ANA TV & Everything Video Forum in NYC on THE BUSINESS IMPACT OF DIGITAL VIDEO.Digital video advertising isn't just the fastest-growing media channel available; it's the most important, versatile, and effective channel with real business impact. What's more, digital video is quickly leaving the desktop and becoming seamlessly mobile, conveniently local, and incredibly aware. As digital gets smarter and more sophisticated the strategies of the ...
Interview with Ralph Santana at the ANA TV & Everything Video Forum in NYC. Samsung Electronics has a portfolio of products that cover multiple screens - televisions, smartphones, tablets, computers. They have a unique perspective as both a manufacturer and major advertiser. The company is on a roll, recognized by Interbrand as #17 on its list of top global brands and recently named by Advertising Age to its "Marketer A-List." CMO Ralph Santana discusses the company's multiple screen strategy ...
Artie Bulgrin of ESPN spoke at the ANA Cross-Platform Video Measurement Summit. His presentation was on WHAT ARE THE BEST CROSS-PLATFROM METRICS?ESPN is a leader in cross-platform research and an active member of CIMM and the Making Measurement Make Sense (3Ms) initiative from the ANA, the 4A's and the IAB. Artie provides ESPN's thoughts on which metrics are needed to improve cross-platform measurement. Does the industry need a cross-platform GRP? What are the best metrics for making compariso...
ScribeMedia interviewed Tara Walpert Levy, Google, at the ANA TV & Everything Video Forum in NYC.The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television.The Cross-Platform Video Measurement Summit was a joint event from ANA, 4...
Mike Proulx of Hill Holliday speaks at ANA TV & Everything Video Forum in NYC.The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television.The Cross-Platform Video Measurement Summit was a joint event from ANA, 4A's, ARF, and CIMM ...
Interview with Tubemogul's Lee Freund, who explains the difference between a video ad network and video DSP serving brands.The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television.The Cross-Platform Video Measurement Summit was...
Fernando Arriola, Senior Director Media, Conagra talks about online video an Social TV at the ANA TV & Everything Video Forum in NYC. There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets. Consumers are no longer simply passively watching television. Rather, they are connecting with other fans to chat about their favorite shows. This has important implications for ...
Alan Wurtzel, President Research, NBC/Universal spoke at the ANA TV & Everything Video forum in NYC. His presentation was CALLING ALL ROCKET SCIENTISTS: THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT!Alan recaps the cross-platform measurement challenges the entire industry faces today - and can no longer afford to ignore. Learn what coalitions such as CIMM are doing to push the envelope to make inroads and drive meaningful results, including details of CIMM's latest RFP for the industry to...
Jeff Frese demonstrates the CNNmoney.com app, and discusses the considerations of a mobile producer creating a mobile version of a popular web site.
