www.scorechicago.org Host Mark Goodman and Matthew Heinze of GES Exhibition Services discuss the trade show business and opportunities for small business. Matt highlights the uniqueness of the trade show business. They drill down as to how a small business can decide which trade show to go. Also, discuss how a business can best take advantage of their trade show experience. Matt and Mark note that this is a good time to attend or exhibit because in this difficult economic time, many companies are sending their decision makers to show. They note some best practices for both large and small businesses. Recorded live on September 22, 2009.
This is a posting of the Hotline 21 shows done by SCORE Chicago and Mark E Goodman over the last few years.
