www.scorechicago.org Host Mark Goodman and Michael Alter of SurePayroll, Inc discuss starting and running an online services business. Michael notes that if you are starting a business you need to have a passion for what you are doing. They discuss the details of payroll and how his company provides a solution. Michael talks about positioning his online business against the competition. He notes how he used the internet and customer service to create differentiation. Michael talks about the impact of the recession on salaries of small business. He also provides insights into how SurePayroll operates to be successful in today’s business environment. Recorded live on September 1, 2009.