www.scorechicago.org Host Mark Goodman and SCORE counselor Sharon Aby discuss sales and marketing. Sharon gives an update on a SCORE project that she is working on. Additionally, they discuss that process of selling. The concept of a four part process, awareness, education, consideration and selling is highlighted. Sharon notes that customers purchase, they really can’t be sold. So, companies should use this process to manage the selling and marketing process. Lastly, they discuss what makes a good salesperson. These are issues important to both new and current business owners. Recorded live on August 11, 2009. More information on 21st Century Selling will be addressed at our workshop on September 14, 2009. http://bit.ly/21CenturySelling
This is a posting of the Hotline 21 shows done by SCORE Chicago and Mark E Goodman over the last few years.
