Originally presented on Tuesday, October 4, 2011 at 2 p.m. Central Time. There were some audio quality issues during the presentation. Thanks for your patience. Most of us have used social media sites such as Facebook and Twitter to announce library events, share photos and promote contests. But what about using these tools to create fund raising opportunities, build community and fight budget cuts? Joe Murphy, a librarian at Yale University, will explain why libraries need to get out of their "comfort zone" and explore new ways of using social media. He will also cover why sites such as FourSquare and Groupon can serve as powerful resources. See what other libraries are doing and how these "unexpected usages" can work for you! Less