Innovation has become such a bandied word these days that in some organizations it’s now an expectation for library staff to be innovative from the ground up. So, where does “innovation” really come from? and how do you kickstart something at an organizational level that is, by its very nature, connected to the elusive waves of individual creativity? The answer: Innovation starts with “I.” This session will explore how the I, YOU, WE of organization cultures are involved in responding to the needs and desires to innovate and change.In 2007, Helene Blowers was named a Mover & Shaker by Library Journal as one of the 50 most influential people shaping the future of libraries. The discovery learning program, Learning 2.0: 23 Things, that she created while serving as Technology Director for the Charlotte Mecklenburg Library (NC) has launched a world-wide 2.0 learning sensation and has been replicated by over 700 organizations in 15 countries.