In July 2005, TangibleFuture, Inc. and Astecs arranged for a team of Silicon Valley entrepreneurs, investors and professional service providers to speak to entrepreneurs in five cities in Mexico. The goal was to share with Mexican entrepreneurs how Silicon Valley approaches turning technology into profitable businesses. This is the introduction to the faculty and the first talk, given by Richard Caro, on Applied Entrepreneuring. Learn more: http://www.tangiblefuture.com/SiliconValleyLessons.html