The mission Of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally recognized design destination.
Creative professionals, local movers and shakers, and design enthusiasts talk about how Santa Cruz is a perfect environment for design.
Interviews with the five panelists in the Santa Cruz Design + Innovation Center's bicycle innovation event on February 13th, 2009. Panelists are Craig Calfee of Calfee Design, Robert Egger of Specialized Bicycles, Joe Graney of Santa Cruz Bicycles, Roxy Lo of Ibis Bicycles, and Jim Gentes of Giro Helmets. Interviewer Matt Guerrieri, video and editing by Marty Collins at the Digital Media Factory.