By Nathaniel Talbott — Startups don't fail because they lack a product; they fail because they lack customers and a proven financial model." So says Steve Blank, entrepreneur, Stanford professor, and author of the excellent "Four Steps to the Epiphany". And he's right: if you look at the startup graveyard, you'll find it cluttered with lots of great products that no one would pay for.As a developer this is a pretty discouraging realization. As makers, our skills center around creating a product, not around finding a market. So how do we take our maker skills and apply them to what Steve calls the "Customer Development Process"? That's exactly what this talk will explore, including a crash course in Customer Development and a roadmap any developer can follow to make sure they're building a product that is actually viable.If you have an entrepreneurial bone in your body you won't want to miss it!
RubyNation is an annual two-day, dual-track technical conference presented by the Washington, DC area Ruby Community. The conference brings the community’s top speakers and leaders together with motivated and excited attendees for an unforgettable educational experience. At RubyNation, we debate and discuss the latest trends, techniques, and tools in Ruby software development, design, deployment, business and marketing. RubyNation is a community event to promote the Ruby programming language, and to encourage collaboration.