About this series:
TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
Bagal explains Verizon’s definition of omnichannel. He notes that consumers want a single experience with retailers across any touch point. Bagal po...
Bagal explains Verizon’s definition of omnichannel. He notes that consumers want a single experience with retailers across any touch point. Bagal points out that any retailer contemplating an omnichannel strategy needs to think about three fundamental pillars: cloud, mobility and security. “The magic of cloud is that it allows the retailer to be innovative and agile,” he notes. Recently, Verizon worked with Macy’s to develop a pop-up store that featured video analytics and tablet point of sale – up for just 45 days. Bagal also discusses Verizon’s formalized partnership with Stratacache.
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