During this episode of TouchPoints TV, Troy Yohn, Marketing Technician from Rutter's Farm Stores, receives the Customer Engagement Award for the Mobile Application category. Yohn shares detailed advice for retailers considering rolling out a mobile application and reveals how the merchant is optimizing engagement via mobile. Through the Rutter's mobile application, the retailer boosts loyalty by pushing notifications to shoppers based on their preferences and locations. Shoppers also can tap into their loyalty program and rewards, and play games to win points. Less