Retail TouchPoints

TouchPoints TV: Scott Silverman, Ifeelgoods

Season 2 / Episode 2 Episode Archive
About this series: TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
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About this episode
Gamification is coming to the forefront as shoppers continue to tap into foursquare and shopkick to receive points and coupons in exchange for store...
Gamification is coming to the forefront as shoppers continue to tap into foursquare and shopkick to receive points and coupons in exchange for store check-ins. In this episode of TouchPoints TV, Scott Silverman, Co-Founder and VP of Marketing for Ifeelgoods, shares the potential growth for retailers that implement gamification strategies. Silverman also highlights the psychology of gamification applications such as FarmVille, foursquare and shopkick, and why consumers are so eager to participate in these initiatives. Less
08:14 News & Politics
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