About this series:
TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
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About this episode
Nov 4, 2011
08:03
News & Politics
Due to the increased number of channels today’s multi-tasking shoppers can use to research and buy products, retailers must go above and beyond to p...
Due to the increased number of channels today’s multi-tasking shoppers can use to research and buy products, retailers must go above and beyond to pique interest. Despite the powers of email, mobile and social marketing efforts, search remains the foundation for brand visibility. During this episode of TouchPoints TV, Peter Montross, VP of Edgenet, discusses the importance of efficient product data and how retailers can optimize search engine exposure during the 2011 holiday season.
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