Oracle Retail is keenly focused on the intersection of mobile POS and mobile business intelligence as part of the entire retail operation. Dorf mentions surge in Android activations, as many as 700,000 per day. Oracle is striving to provide access to information for all store employees and shoppers. Oracle is now building out mobile point of sale for checkout. “We found a lot of traction around selling gift cards,” Dorf notes. Oracle also is looking at clienteling on iPads; Dorf notes that the Oracle solution provides the ability to move the cart from mobile phone to clienteling app then to POS for checkout – connecting that whole experience with mobile. Less