O’Neil, who joined Oracle Retail along with the ATG acquisition, discusses the integration of commerce and business operations. “It’s a fascinating time in retail,” she notes. “The consumer has taken charge. It’s fun to be part of Oracle Retail and bring in the Web commerce piece.” Oracle Retail is working to help retailers put together a retail operation that is consumer friendly, satisfying and operationally efficient. Challenge number one, O’Neil says, is a learning curve for consumers and catch-up for retail. “We tell retailers: don’t take a ‘mobile’ approach, take a ‘cross-channel’ approach.” Less