Personalization is playing a more key role in creating more relevant merchandising and marketing messages. During this episode of TouchPoints TV, Mark Rose, SVP of Sales for BrightTag, discusses how retailers are leveraging smartphones, tablets and social media to create more compelling experiences in-store. He also addresses how retailers can leverage data to optimize marketing and better connect with shoppers.
TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.