About this series:
TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.
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About this episode
Sep 23, 2011
04:16
News & Politics
As video has become a more prominent practice in online retail, Invodo CEO Craig Wax delved into the key considerations for implementing online vide...
As video has become a more prominent practice in online retail, Invodo CEO Craig Wax delved into the key considerations for implementing online video for increased conversions. Wax also discussed the importance of understanding the difference between product videos and brand awareness videos. Additionally, Wax offered tips and tricks to align video with the online shopper's purchase path.
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