Retailers are moving in droves to social sites to boost shopper engagement, and drive consumer-to-consumer conversations. However, many merchants are not optimizing Facebook and Twitter with relevant messages, offers and other tactics, to encourage this dialogue. During this episode of TouchPoints TV, Brad Klaus, CEO of Extole, shares how he thinks retailers are keeping pace with the continued shift to more relevant and personal conversations via social media. Klaus also discusses how developments from Facebook, such as Timeline and Open Graph, have set the stage for a new era of shopper engagement.
TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.