Lyon explains how and why testing and targeting have become vitally important criteria in developing an optimized e-Commerce experience. Lyon also discusses the release of Monetate Agility Suite, an updated version of the company's platform, designed to help retailers maximize marketing performance. Additionally, Lyon highlights customer case study examples from Urban Outfitters, Free People and QVC, as well as the strategies and tactics retailers are implementing to seamlessly progress shoppers through the shopping environment online. Less