Paradise talks about the penetration of mobile apps. He explains how the AisleBuyer platform helps retailers maximize their businesses by allowing reatilers to pick any hardware they want and place the AisleBuyer cloud-based software on top. With the launch of mShop 2.0, AisleBuyer allows retailers to extend their mobile offerings to include specialty features, such as wine recommendations for a grocery retailer. Additionally, a new dashboard offers more robust analytics. He also shares advice for optimizing the mobile channel by carefully evaluating all the options and features. Less