TouchPoints TV: Blake Brysha, PowerReviews

Brysha talks about the integration of social media and video. PowerReviews supplies the social content engine, pushes the content out to social networks, then measures the impact of the videos. “You can measure ‘likes’ but that is not translating to the bottom line in many cases,” he noted. Brysha also mentioned Gamification as a new, innovative way companies are incorporating video and social media.

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Retail TouchPoints

TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.