http://blip.tv Recent Posts - Blip - Blip en-us http://blip.tv Tue, 02 Oct 2012 19:49:23 +0000 Tue, 02 Oct 2012 19:49:23 +0000 439FE5E0-0CCA-11E2-8D6E-BBD7EF5452DD http://blip.tv/beettv/nielsen-facebook-has-become-our-panel-for-measuring-the-online-universe-6381066 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6381066 6364363 file TV-G 0.0 2012-10-02T19:49:23Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 227 goRrg4W8bgI http://blip.tv/play/goRrg4W8bgI http://blip.tv/comments/?attached_to=post6381066&skin=rss Plesstv-AndrewFeigensonRTBSummitNielsen845.png Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 percent of total online exposure to any particular ad campaign, says Andrew Feigenson, SVP for Advertising and Platforms at Nielsen, in this interview with Beet.TV He says that &quot;in many ways, Facebook has become our panel for measuring the online universe.&quot; He says that this level of data is essential in driving the real-time buying of video advertising. Nielsen&apos;s online campaign ratings product is integrated across many of the leading ad networks and video ad technology platforms. Feigenson was a participant at the Beet.TV Leadership Summit on Real-Time Video Ad Buying hosted by GroupM and sponsored by TubeMogul. Andy Plesser No license (All rights reserved) <iframe src="http://blip.tv/play/goRrg4W8bgI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrg4W8bgI" style="display:none"></embed> <br /> Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 percent of total online exposure to any particular ad campaign, says Andrew Feigenson, SVP for Advertising and Platforms at Nielsen, in this interview with Beet.TV He says that &quot;in many ways, Facebook has become our panel for measuring the online universe.&quot; He says that this level of data is essential in driving the real-time buying of video advertising. Nielsen&apos;s online campaign ratings product is integrated across many of the leading ad networks and video ad technology platforms. Feigenson was a participant at the Beet.TV Leadership Summit on Real-Time Video Ad Buying hosted by GroupM and sponsored by TubeMogul. Andy Plesser YahooPartnerVideoID Blip post id 6381066 http://blip.tv/file/6364363 Business Autos & Vehicles youtube Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 percent of total online exposure to any particular ad campaign, says Andrew Feigenson, SVP for Advertising and Platforms at Nielsen, in this interview with Beet.TV He says that &quot;in many ways, Facebook has become our panel for measuring the online universe.&quot; He says that this level of data is essential in driving the real-time buying of video advertising. Nielsen&apos;s online campaign ratings product is integrated across many of the leading ad networks and video ad technology platforms. Feigenson was a participant at the Beet.TV Leadership Summit on Real-Time Video Ad Buying hosted by GroupM and sponsored by TubeMogul. Andy Plesser nielsen advertising tubemogul groupm Tue, 02 Oct 2012 19:49:23 +0000 nielsen, advertising, tubemogul, groupm http://a.images.blip.tv/Plesstv-AndrewFeigensonRTBSummitNielsen845.png nielsen, advertising, tubemogul, groupm <iframe src="http://blip.tv/play/goRrg4W8bgI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrg4W8bgI" style="display:none"></embed> Nielsen: "Facebook has Become Our Panel for Measuring the Online Universe" 40.74241242338374 -73.99467945098877