http://blip.tv Recent Posts - Blip - Blip en-us http://blip.tv Mon, 01 Oct 2012 21:26:23 +0000 Mon, 01 Oct 2012 21:26:23 +0000 A6143116-0C0E-11E2-AD3D-CB67573D2A81 http://blip.tv/beettv/forrester-s-glantz-digital-video-publishers-need-to-embrace-grp-scenario-6379670 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6379670 6362964 file TV-G 0.0 2012-10-01T21:26:23Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 158 goRrg4WxegI http://blip.tv/play/goRrg4WxegI http://blip.tv/comments/?attached_to=post6379670&skin=rss Plesstv-MichaelGlantzChicago424.png CHICAGO - Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the totalnumber of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV We spoke with him about his recent study of digital video and GRP&apos;s, at the Beet.TV Video Advertising Summit at the Starcom MediaVest offices in Chicago. The event was sponsored by Adobe Video Advertising. No license (All rights reserved) <iframe src="http://blip.tv/play/goRrg4WxegI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrg4WxegI" style="display:none"></embed> <br /> CHICAGO - Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the totalnumber of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV We spoke with him about his recent study of digital video and GRP&apos;s, at the Beet.TV Video Advertising Summit at the Starcom MediaVest offices in Chicago. The event was sponsored by Adobe Video Advertising. YahooPartnerVideoID Blip post id 6379670 http://blip.tv/file/6362964 Business Autos & Vehicles youtube CHICAGO - Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the totalnumber of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV We spoke with him about his recent study of digital video and GRP&apos;s, at the Beet.TV Video Advertising Summit at the Starcom MediaVest offices in Chicago. The event was sponsored by Adobe Video Advertising. Mon, 01 Oct 2012 21:26:23 +0000 http://a.images.blip.tv/Plesstv-MichaelGlantzChicago424.png <iframe src="http://blip.tv/play/goRrg4WxegI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrg4WxegI" style="display:none"></embed> Forrester's Glantz: Digital Video Publishers Need to Embrace "GRP" Scenario 40.74241242338374 -73.99467945098877