Weather Channel Changes Name, Drops "Channel," Expands B2B Business with Big Data Offering

Fri, 28 Sep 2012 15:57:24 +0000

CHICAGO - The Weather Channel has dropped the word "Channel" from its name as part of a re-branding of the company beyond it's core cable and satellite offering, the New York Times reports. One of the big new growth areas is selling of data about weather to insurers and other corporate customers, says Curt Hecht, Chief Revenue Officer of the Weather Channel Companies, in this interview with Beet.TV We spoke with him last month in Chicago. Andy Plesser

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Weather Channel Changes Name, Drops "Channel," Expands B2B Business with Big Data Offering