http://blip.tv Recent Posts - Blip - Blip en-us http://blip.tv Wed, 26 Sep 2012 19:35:04 +0000 Wed, 26 Sep 2012 19:35:04 +0000 45470706-0811-11E2-B072-D1A13FD2EA18 http://blip.tv/beettv/tracey-scheppach-chicago-6371988 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6371988 6355276 file TV-G 0.0 2012-09-26T19:35:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 291 goRrg4T1eAI http://blip.tv/play/goRrg4T1eAI http://blip.tv/comments/?attached_to=post6371988&skin=rss Plesstv-TraceyScheppachChicago860.png CHICAGO - Addressable TV, sometimes called &quot;the holy grail&quot; of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with Beet.TV In this inteview, she explains how this devolopment will shift millions of dollars in ad spend to the satellite providers. Zeebox Launch will Have Big Impact Also in this inteview, Scheppach spoke about the much-anticipated launch of social TV platform. We interviewed her yesterday at the Beet.TV Video Advertising Leadership Summit which was held at held at the headquarters of Starcom MediaVest Group. Andy Plesser No license (All rights reserved) <iframe src="http://blip.tv/play/goRrg4T1eAI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrg4T1eAI" style="display:none"></embed> <br /> CHICAGO - Addressable TV, sometimes called &quot;the holy grail&quot; of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with Beet.TV In this inteview, she explains how this devolopment will shift millions of dollars in ad spend to the satellite providers. Zeebox Launch will Have Big Impact Also in this inteview, Scheppach spoke about the much-anticipated launch of social TV platform. We interviewed her yesterday at the Beet.TV Video Advertising Leadership Summit which was held at held at the headquarters of Starcom MediaVest Group. Andy Plesser YahooPartnerVideoID Blip post id 6371988 http://blip.tv/file/6355276 Business Autos & Vehicles youtube CHICAGO - Addressable TV, sometimes called &quot;the holy grail&quot; of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with Beet.TV In this inteview, she explains how this devolopment will shift millions of dollars in ad spend to the satellite providers. Zeebox Launch will Have Big Impact Also in this inteview, Scheppach spoke about the much-anticipated launch of social TV platform. We interviewed her yesterday at the Beet.TV Video Advertising Leadership Summit which was held at held at the headquarters of Starcom MediaVest Group. Andy Plesse stacom mediavest group advertising satellite Wed, 26 Sep 2012 19:35:04 +0000 stacom mediavest group, advertising, satellite http://a.images.blip.tv/Plesstv-TraceyScheppachChicago860.png stacom mediavest group, advertising, satellite <iframe src="http://blip.tv/play/goRrg4T1eAI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrg4T1eAI" style="display:none"></embed> Breakthrough in Addressable TV: Starcom Implements Targeted Ads for Allstate 40.74241242338374 -73.99467945098877