Deanna Brown: Why Brands Are Becoming Publishers

Wed, 29 Aug 2012 22:13:47 +0000

The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving. http://www.briansolis.com

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Deanna Brown: Why Brands Are Becoming Publishers