Designer Days - Adidas HQ - Herzogenaurach

Thu, 16 Aug 2012 12:10:25 +0000

Each year, the design teams at the Adidas HQ in Herzogenaurach come together to discuss and decide on trends for the seasons ahead. Inspired by founder Adolf "Adi" Dassler, Designer Days consists of a week of workshops for the teams to discuss innovation, brainstorm new creative concepts and think about what product lines will elevate the different pillars of the performance sport department. Constantly aiming to produce sportswear that is faster, lighter, cooler and smarter, the creative teams set the standard for innovative designs. Crane.tv goes behind the scenes at LACES - the brand new 62,000 square meter office devised by kadawittfeldarchitektur - and speaks to a few of the key design directors and the personalities who give the brand a unique feel.

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Designer Days - Adidas HQ - Herzogenaurach