This Week in Location Based Marketing #90: Starbucks taps Square

Mon, 13 Aug 2012 03:44:04 +0000

Welcome to episode #90 of This Week in Location Based Marketing. On today’s show: Starbucks taps square and RapidBlue wonders if in store movement the next battle ground for location. We’ve also got a special clip of Gary Schwartz talking Fast Shopper, slow store plus our funding & M&A activity and our resource of the week. Show highlights: 1. Foursquare finally looks to turn 20 million users into some dollars (3:20) 2. RapidBlue launches a real-life retail analytics platform (8:32) 3. Xtify unveils Targeting, Geo-fencing, and Analytics for Android’s New Google Cloud Messaging (12:28) 4. Starbucks antes up with Square – national roll out to follow (15:42) 5. Lucky Magazine partners with Macy’s and Sephora (25:00) Featured Guest UNTETHER.talks keynote clip: Gary Schwartz, CEO Impact Mobile, on Fast Shopper, slow store (29:00) ** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks Funding / M&A News 1. Adcentricity acquired Media2Go (38:55) 2. Boingo buys CloudNine Media (40:45) 3. FreeMonee closes $34 millon (44:40) Resource of the Week Nearly half of US smartphone owners use mobile shopping apps (49:40) For more episodes, head to http://www.untether.tv

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This Week in Location Based Marketing #90: Starbucks taps Square