http://blip.tv Recent Posts - Blip - Blip en-us http://blip.tv Wed, 18 Jul 2012 18:10:51 +0000 Wed, 18 Jul 2012 18:10:51 +0000 E8A9AD08-D103-11E1-9951-90D47BB19CB9 http://blip.tv/beettv/ashley-swartz-update-rtb-6261132 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6261132 6244362 file TV-G 0.0 2012-07-18T18:10:51Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 379 goRrgv6TcAI http://blip.tv/play/goRrgv6TcAI http://blip.tv/comments/?attached_to=post6261132&skin=rss Plesstv-AshleySwartzUpdateRTB377.png As automated buying of digital video advertising becomes more widely adopted, it will eventually disrupt the conventional structure of the television marketplace, says analyst Ashley Swartz, former head of the interactive television practice at Digitas, now principal of the New York-based consultancy Furious Minds. Swartz referenced a new Forrester report on Real-Time Bidding (RTB) which was published today. Editor&apos;s Note: This is the first of a series of commentaries by Swartz on Beet.TV. We are very pleased to have her contributions. Andy Plesser No license (All rights reserved) <iframe src="http://blip.tv/play/goRrgv6TcAI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrgv6TcAI" style="display:none"></embed> <br /> As automated buying of digital video advertising becomes more widely adopted, it will eventually disrupt the conventional structure of the television marketplace, says analyst Ashley Swartz, former head of the interactive television practice at Digitas, now principal of the New York-based consultancy Furious Minds. Swartz referenced a new Forrester report on Real-Time Bidding (RTB) which was published today. Editor&apos;s Note: This is the first of a series of commentaries by Swartz on Beet.TV. We are very pleased to have her contributions. Andy Plesser YahooPartnerVideoID Blip post id 6261132 http://blip.tv/file/6244362 Business advertising Wed, 18 Jul 2012 18:10:51 +0000 advertising http://a.images.blip.tv/Plesstv-AshleySwartzUpdateRTB377.png advertising <iframe src="http://blip.tv/play/goRrgv6TcAI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrgv6TcAI" style="display:none"></embed> Real-Time Bidding for Online Video Ads will Disrupt the Television Business 40.74241242338374 -73.99467945098877