http://blip.tv Recent Posts - Blip - Blip en-us http://blip.tv Mon, 25 Jun 2012 19:07:51 +0000 Mon, 25 Jun 2012 19:07:51 +0000 0F55477C-BEF9-11E1-91EA-A946E255E375 http://blip.tv/beettv/maximizing-ads-on-premium-video-must-be-dynamically-served-adobe-s-helfand-6222186 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6222186 6205396 file TV-G 0.0 2012-06-25T19:07:51Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 754 goRrgvvjTgI http://blip.tv/play/goRrgvvjTgI http://blip.tv/comments/?attached_to=post6222186&skin=rss Plesstv-JeremyHelfandAndyBBC819.png LONDON - Premium video publishers need to customize the number of ads per show, depending on the interest of the individual viewer and other factors, in a dynamic not a &quot;static&quot; ad delivery scenario, says Jeremy Helfand, VP for Video Monetization at Adobe, in this segment from the Beet.TV Global Video Summit at the BBC Worldwide. In this segment, he notes that typical ad load (number of ads) on premium video is less than on its television counterpart. This disparity is due in part to the widespread use just pre-roll and a lack of mid-roll ads in longer shows. He says that mid-roll ads are often more effective. Also in this segment he talks about the growth of &quot;TV Everywhere&quot; as a result of easier consumer authentication solutions. Andy Plesser No license (All rights reserved) <iframe src="http://blip.tv/play/goRrgvvjTgI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrgvvjTgI" style="display:none"></embed> <br /> LONDON - Premium video publishers need to customize the number of ads per show, depending on the interest of the individual viewer and other factors, in a dynamic not a &quot;static&quot; ad delivery scenario, says Jeremy Helfand, VP for Video Monetization at Adobe, in this segment from the Beet.TV Global Video Summit at the BBC Worldwide. In this segment, he notes that typical ad load (number of ads) on premium video is less than on its television counterpart. This disparity is due in part to the widespread use just pre-roll and a lack of mid-roll ads in longer shows. He says that mid-roll ads are often more effective. Also in this segment he talks about the growth of &quot;TV Everywhere&quot; as a result of easier consumer authentication solutions. Andy Plesser YahooPartnerVideoID Blip post id 6222186 http://blip.tv/file/6205396 Conferences and Other Events Science & Technology youtube Maximizing Ads on Premium Video: Must be Dynamically Served, Adobe&apos;s Helfand&#13;&#10;&#13;&#10;LONDON - Premium video publishers need to customize the number of ads per show, depending on the interest of the individual viewer and other factors, in a dynamic not a &quot;static&quot; ad delivery scenario, says Jeremy Helfand, VP for Video Monetization at Adobe, in this segment from the Beet.TV Global Video Summit at the BBC Worldwide. In this segment, he notes that typical ad load (number of ads) on premium video is less than on its television counterpart. This disparity is due in part to the widespread use just pre-roll and a lack of mid-roll ads in longer shows. He says that mid-roll ads are often more effective. Also in this segment he talks about the growth of &quot;TV Everywhere&quot; as a result of easier consumer authentication solutions. adobe online video advertising bbc worldwide Mon, 25 Jun 2012 19:07:51 +0000 adobe, online video advertising, bbc worldwide http://a.images.blip.tv/Plesstv-JeremyHelfandAndyBBC819.png adobe, online video advertising, bbc worldwide <iframe src="http://blip.tv/play/goRrgvvjTgI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#goRrgvvjTgI" style="display:none"></embed> Maximizing Ads on Premium Video: Must be Dynamically Served, Adobe's Helfand 40.74241242338374 -73.99467945098877