http://blip.tv Recent Posts - Blip - Blip en-us http://blip.tv Fri, 15 Jun 2012 21:23:15 +0000 Fri, 15 Jun 2012 21:23:15 +0000 5175AD02-B730-11E1-A10D-B421FA97A36E http://blip.tv/marketing-update/beiber-fever-and-tongue-twisting-tales-of-marketing-prowess-marketing-update-6-15-12-6206210 hubspottv 253006 hubspottv marketing-update Weekly Marketing Update on HubSpot.tv http://blip.tv/marketing-update http://a.images.blip.tv/Hubspottv-picture786.jpg 6206210 6189418 file TV-UN 0.0 2012-06-15T21:23:15Z English Business/Finanace 0 0 0 4 News & Politics News & Politics 1 1191 hJBUgvrmZgI http://blip.tv/play/hJBUgvrmZgI http://blip.tv/comments/?attached_to=post6206210&skin=rss Hubspottv-BeiberFeverAndTongueTwistingTalesOfMarketingProwessMark469-74.jpg Episode #205 - June 15, 2012 Beiber Fever and Tongue Twisting Tales of Marketing Prowess Intro How to interact on Twitter: include #MktgUp in your tweet! On the show today is Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines This week on the Marketing Update, Elli Mirman and Andrew Quinn discuss Beiber fever leading to Twitter Tourette&#8217;s, not believing everything you read on the Internet, an advertising company going inbound, people really liking online shopping, Twitter&#8217;s tailored trends, and Foursquare. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 <iframe src="http://blip.tv/play/hJBUgvrmZgI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#hJBUgvrmZgI" style="display:none"></embed> <br /> Episode #205 - June 15, 2012 Beiber Fever and Tongue Twisting Tales of Marketing Prowess Intro How to interact on Twitter: include #MktgUp in your tweet! On the show today is Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines This week on the Marketing Update, Elli Mirman and Andrew Quinn discuss Beiber fever leading to Twitter Tourette&#8217;s, not believing everything you read on the Internet, an advertising company going inbound, people really liking online shopping, Twitter&#8217;s tailored trends, and Foursquare. YahooPartnerVideoID Blip post id 6206210 http://blip.tv/file/6189418 Business Science & Technology youtube This week on the Marketing Update, Elli Mirman and Andrew Quinn discuss Beiber fever leading to Twitter Tourette&#8217;s, not believing everything you read on the Internet, an advertising company going inbound, people really liking online shopping, Twitter&#8217;s tailored trends, and Foursquare. &#13;&#10;&#13;&#10;Episode #205 - June 15, 2012&#13;&#10;Beiber Fever and Tongue Twisting Tales of Marketing Prowess&#13;&#10;&#13;&#10;Intro&#13;&#10;&#13;&#10;How to interact on Twitter: include #MktgUp in your tweet!&#13;&#10;On the show today is Ellie Mirman (@ellieeille) and Andrew Quinn (@andrewtquinn)&#13;&#10;As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review!&#13;&#10;Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday &#13;&#10;Headlines&#13;&#10;&#13;&#10;Beiber fever leads to twitter Tourettes&#13;&#10;&#13;&#10;http://edition.cnn.com/2012/06/13/world/europe/sweden-twitter/index.html &#13;&#10;Sweden has a national twitter account @Sweden and a different Swedish citizen gets control of the account every week&#13;&#10;This week&apos;s curator is a foul-mouthed, single mother of two from Latikberg - Sonjah Abrahamsson&#13;&#10;She describes her town as &quot;all relatives and they all own tractors&quot;&#13;&#10;She&apos;s said a lot of shocking - and offensive - things including laying into Justin Beiber&#13;&#10;Sweden&apos;s tourist board has not censored her - &quot;We haven&apos;t called her or told her to stop or back down. We want her to continue being herself,&quot; she said. &quot;It&apos;s our choice not to censor anyone because we want to keep it real.&quot;&#13;&#10;The account had about 44,000 followers as of Wednesday afternoon and was adding about 1,000 new followers an hour.&#13;&#10;Marketing Takeaway: We&#8217;ve said it before, we&#8217;ll say it again. Stirring up a little controversy can really get you noticed. While you might not want to hire a profane single mom to tweet for you, don&#8217;t be afraid to bring a little controversy into your marketing mix .&#13;&#10;Don&#8217;t believe everything you read on the Internet&#13;&#10;&#13;&#10;http://www.marketingpilgrim.com/2012/06/what-country-puts-their-trust-in-the-internet-and-which-one-thinks-its-all-a-sham.html &#13;&#10;Webreep asked 36,000 people across 7 countries do you believe what you read on the internet along with a few other questions&#13;&#10;The countries were: US, Frrance, Spain, Germany, China, Russia, Australia&#13;&#10;Who was the least likely to believe what they read: Germany&#13;&#10;The French, on the other hand, appear to believe everything they read on the net&#13;&#10;Marketing Takeaway: If you have a marketing message that&#8217;s high on puffery, best to point that message to the French. &#13;&#10;An advertising company goes inbound&#13;&#10;&#13;&#10;http://www.marketingpilgrim.com/2012/06/need-to-go-mobile-iab-has-a-new-online-app-that-can-help.html &#13;&#10;Some scary stats:&#13;&#10;19% of kids aged two-to-five know how to play with a smartphone application, but only 9% can tie their shoes.&#13;&#10;In India, more people have cell phones than toilets.&#13;&#10;Interactive Advertising Bureau (IAB) has a new project called &#8220;Tap Into Mobile&#8221; that lets you type in a URL, answer some questions about your site, and see how your website looks and behaves on mobile devices.&#13;&#10;It looks at things like load time, navigation, and how graphics display. You answer questions like the goal of your site and you get customized tips on how to improve your site.&#13;&#10;This is a diagnostic tool and IAB then has designers you can hire if your site needs improvements.&#13;&#10;Marketing Takeaway: Not only is this a great tool to check out your site&#8217;s mobile performance, it&#8217;s also a great marketing campaign. It attracts qualified prospects, helps them identify a pain, and positions their service at the right time. &#13;&#10;Guess what, people really DO like shopping online&#13;&#10;&#13;&#10;http://www.marketingpilgrim.com/2012/06/why-shoppers-love-online-most-of-the-time.html &#13;&#10;Nielsen put out a chart that compares shopping in stores, online with PCs, and on mobile phones&#13;&#10;Five areas they measured:&#13;&#10;Most Reliable&#13;&#10;Overall Favorite Way to Shop&#13;&#10;Easiest&#13;&#10;Most Convenient&#13;&#10;Safest&#13;&#10;Mobile beat instore for both Easiest and Most Convenient, but PC won for both of those plus Overall Favorite&#13;&#10;Safest and Most Reliable went to stores - people are still afraid to key in their CC but they will willingly hand it over in a store where someone can easily swipe their number&#13;&#10;Marketing Takeaway: There isn&#8217;t one. This is our show!&#13;&#10;Twitter Tailored Trends and More Terrific Tongue Twisting Updates&#13;&#10;&#13;&#10;Tailored Trends - trending phrases customized for you, based on what twitter knows about your interests, followers, and location&#13;&#10;http://blog.hubspot.com/blog/tabid/6307/bid/33280/twitter-launches-tailored-trends-making-newsjacking-even-easier &#13;&#10;tailor your content to trending topics in your industry&#13;&#10;catch onto big industry news before it gets old - newsjacking!&#13;&#10;Hashtag Pages - new pages dedicated to a hashtag, featuring the top people and content around that hashtag&#13;&#10;http://techcrunch.com/2012/06/10/twitter-hashtag-pages/ &#13;&#10;helps people get top, curated content - without sifting through the noise of a search results page&#13;&#10;highlights a particular brand that&#8217;s curating the content - will this be another premium business service?&#13;&#10;Expanded Tw hubspot marketing update hubspot tv marketing justin beiber inbound twitter foursquare Fri, 15 Jun 2012 21:23:15 +0000 hubspot, marketing update, hubspot tv, marketing, justin beiber, inbound, twitter, foursquare http://a.images.blip.tv/Hubspottv-BeiberFeverAndTongueTwistingTalesOfMarketingProwessMark469-74.jpg hubspot, marketing update, hubspot tv, marketing, justin beiber, inbound, twitter, foursquare <iframe src="http://blip.tv/play/hJBUgvrmZgI.x?p=1" width="720" height="433" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#hJBUgvrmZgI" style="display:none"></embed> Beiber Fever and Tongue Twisting Tales of Marketing Prowess: Marketing Update 6/15/12 http://creativecommons.org/licenses/by-nc-nd/3.0/