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      <blip:puredescription>Brian Solis talks with John Battelle, founder and Chairman of Federated Media. John is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 41, is also a founder and Executive Producer of the Web 2.0 conference and &amp;#8220;band manager&amp;#8221; with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.</blip:puredescription>
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Brian Solis talks with John Battelle, founder and Chairman of Federated Media. John is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 41, is also a founder and Executive Producer of the Web 2.0 conference and &amp;#8220;band manager&amp;#8221; with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.

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