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      <title>TOC 09 "Blogging and Social Media, Part 1" Chris Brogan, CrossTech Media</title>
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      <blip:puredescription>You&amp;#8217;re worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you&amp;#8217;ve heard that this is what you should do but don&amp;#8217;t have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools. Brogan covers platforms (in the &amp;#8220;authors and books as platforms&amp;#8221; way), content distribution, promotion, awareness campaigns, and more. Learn what others have done, what&amp;#8217;s worked and what doesn&amp;#8217;t seem as promising, and leave with next steps to implement your own strategies. Part 1 of 4</blip:puredescription>
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You&amp;#8217;re worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you&amp;#8217;ve heard that this is what you should do but don&amp;#8217;t have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools. Brogan covers platforms (in the &amp;#8220;authors and books as platforms&amp;#8221; way), content distribution, promotion, awareness campaigns, and more. Learn what others have done, what&amp;#8217;s worked and what doesn&amp;#8217;t seem as promising, and leave with next steps to implement your own strategies. Part 1 of 4

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