Susan Ross of P&G and Sang Kim of Ripple6 discuss measurement and analytics in social media.
Brand Manager Susan Ross of Procter & Gamble endorses Ripple6's Cloud Communities technology.
Dan Hickey explains Meredith has been spending a couple of years laying groundwork to ready visitors for the introduction of Social Networking. They are looking to promote the next level of women connecting to each other, communicating with each other.
Susan Ross, Brand Manager with Procter & Gamble explains their approach to Social Media. Includes excellent observations on the big company's approach to social media and consumer interaction.
Josh Resnik of Gannett explains their approach to social media using the example of the popular www.MomsLikeMe.com network of sites.
Dan Hickey of Meredith Interactive discusses the decision they made to create a new brand for the recipe sharing site MixingBowl.com rather than launch under the name of Better Homes & Gardens or another existing brand name they owned.
Ripple6 CEO Sang Kim, asks Susan Ross of Procter & Gamble her advice in how to implement social media in the enterprise.
Josh Resnik of Gannett talks about how they learned to generate interest in their social media sites. It's all about engagement and facilitating not directing and controlling.
Ripple6 panel discussion of social network sites includes discovery of new revenue models by executives of Gannett and Meredith
Ripple6 video of Gannett and Meredith executives discussing challenges they faced in launching social media networks inside and outside their organizations