Brian Solis talks with John Battelle, founder and Chairman of Federated Media. John is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 41, is also a founder and Executive Producer of the Web 2.0 conference and “band manager” with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.