Pete Blackshaw, Executive Vice-President of Nielsen Online Digital Strategic Services Jon Vein, Co-founder and Managing Partner, MarketShare Partners Anne Marie Thomas, Executive Director at Resource Interactive Cracking the code on marketing resource allocation for the real-time web is no small feat. But advances in text analysis and data-based decision-making and the integration of offline and online data have contributed to greater marketing ROI accountability. Hear measurement and optimization pros Pete and Wes discuss their state-of-the-art tools for making the most of the real-time web. Less