Alexa Andrzejewski, Founder and CEO, Foodspotting Nita Rollins, Futurist, Resource Interactive Mobile socializing has taken the world by storm thanks to a profusion of new game-based apps, services and local guides that reinforce engagement with reputation points and titles. Hear Alexa and Nita discuss ways to utilize the newest mobile social behaviors and localization to drive brand awareness, loyalty and sales. Less