Blip

About this episode

Brand and product-based web sites are consumer-focused, beautifully designed and rich with features, which is in stark contrast to their corresponding corporate web sites. In their attempt to figure out how to best leverage corporate sites, companies have shifted their sites' focuses from investor relations to recruiting to financial performance. The problem? In an effort to connect with the corporation, the web-empowered consumer who we call the iCitizen is now visiting corporate sites that are not consumer or connection friendly.In this webinar, we challenge the purpose of corporate sites and share with you a case study from a company who gets it—The Coca-Cola Company.

• Release Date

  Jul 30, 2009

• Runtime

  58:12