Relevantly Speaking
About this original series
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# Episodes
151 episodes -
Rating
TV-UN
Episodes of Relevantly Speaking
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Relevantly Speaking | Behavior Changes in Search...
This week we're looking at changes in social media behavior. In the last year, we've a seen a decline in the creation of personal content in favor of linking to professional content. What does this mean for social media and how it's used? We're also taking a look at search behavior. We all try and follow best practices as marketers, but wouldn't it be helpful to understand how people use search? We'll take a look.
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Release date
Jan 18, 2011
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Runtime
03:34
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Relevantly Speaking | MediaTrust Unveils Perform...
The big news this week is the announcement of PerformanceExchange at Affiliate Summit West. MediaTrust's new system connects advertisers with prospective new customers via our proprietary CPC bidding and customer delivery system. Using Performance Exchange, the winning bidders' text ads are dynamically generated in real-time, and Advertisers pay only for quality consumers delivered to their landing page. In other news, we wanted to bring an article to you attention over the Econsultancy Blog. ...
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Release date
Jan 11, 2011
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Runtime
02:49
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Relevantly Speaking | Offermatic Set to Change t...
This week we're taking an in-depth look at the recently launched Offermatic - a savings services that helps customers save money without needing to present coupons, promo codes of vouchers. Instead, consumers link their debit and credit cards to the Offermatic service and advertisers send relevant deals based on the user's purchase history. Priced on a CPA basis for clients, initial tests are showing conversion rates in the neighborhood of 14.5%. Could this change the way we think about perfor...
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Release date
Dec 15, 2010
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Runtime
04:09
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Relevantly Speaking | FTC Sets Their Sights on "...
This week we're diving into the FTC's call for Do Not Track legislation. What does this mean for end-users and advertisers?We'll also look at the Groupon / Google deal and the acquisition of RateItAll.com.
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Release date
Dec 6, 2010
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Runtime
03:21
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Relevantly Speaking | How eTailers Can Capture M...
Holiday shopping season has kicked off in a big way. This year online sales are expected to top $32 billion. That's impressive, but when you compare it to the $852 billion being spent in total this holiday season, it's really just a drop in the bucket. This week on Relevantly Speaking we're going to be talking about ways that online retailers can boost their sales and capture a bigger slice of that holiday pie.Last week we talked about the poor reputation that performance marketing has been sa...
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Release date
Nov 30, 2010
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Runtime
03:38
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Relevantly Speaking | What Does Facebook Email M...
Relevantly Speaking returns this week with a look at Facebook's email announcement and what it means for marketers trying to get into consumer inboxes. We're also covering stories about Twitter Analytics and what's holding back the performance marketing industry.
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Release date
Nov 23, 2010
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Runtime
03:20
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Relevantly Speaking | Brent Csutoras Talks Viral...
This week we're talking to Brent Csutoras about what makes good viral content. What types of things typically go viral? What's the spark that sets it off? How can companies take advantage of content that spreads?
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Release date
Oct 19, 2010
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Runtime
05:17
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Relevantly Speaking | Don Batsford Talks Search ...
This week we're talking to Don Batsford of 31 Media about the differences between tackling a social media strategy versus a search strategy. What factors should you consider for both? What are the strengths and weaknesses of each? Don helps us answer some of those questions.
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Release date
Oct 12, 2010
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Runtime
03:43
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Relevantly Speaking | Matt Mickiewicz Talks Mone...
This week we're talking to Matt Mickiewicz, founder of 99 Designs and Flippa, about how publishers in the performance marketing space can use crowdsourcing to bring down the cost of design work.
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Release date
Oct 5, 2010
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Runtime
03:07
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Relevantly Speaking | Kim Kaplan of Plenty of Fi...
This week we're talking to Kim Kaplan, Vice president at Plenty of Fish, about a variety of topics including; their new ad platform, the importance of a strong brand and their foray into offline marketing with Lady Gaga.
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Release date
Sep 28, 2010
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Runtime
04:12
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