Relativity2

About this original series

# Episodes
14 episodes
Rating
TV-UN

Episodes of Relativity2

- Play
  
  The Biggest Untapped Market - Part 14
  
  There are some basic ways to control these unscripted conversations.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    04:09
- Play
  
  The Biggest Untapped Market - Part 13
  
  The base element of successful marketing in the social sphere is telling stories that have impact on the target market place and encourages meaningful conversation is the key to success in the social networking sphere.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    06:10
- Play
  
  The Biggest Untapped Market - Part 12
  
  The major difference in the marketing model exist in the speed at which the message takes shape, is responded to and dies out.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    03:47
- Play
  
  The Biggest Untapped Market - Part 11
  
  The new boundaries present challenges to marketers. They must think outside of the box to position their brands effectively using social media. This, third person position, type of thinking can be challenging to many traditional marketers.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    04:35
- Play
  
  The Biggest Untapped Market - Part 10
  
  In the social media spheres marketers must engage this marketing curve and purchase decision making process by understanding the layers of influence present within them.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    04:36
- Play
  
  The Biggest Untapped Market - Part 8
  
  The majority of the purchases online consist of books and electronics. The majority of these shoppers are single item shoppers. Their shopping mentality is very different form the everyday mall and grocery store shopper.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    05:23
- Play
  
  The Biggest Untapped Market - Part 7
  
  The most effective brands differentiate and become known for a unique characteristic over time. Proctor and Gamble’s power house brand reputation did not happen over night and neither will any of the newer brands.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    02:48
- Play
  
  The Biggest Untapped Market - Part 6
  
  The trend for traditional marketing agencies to relate to the social market place as a group of deal seekers is a detriment to fostering consumer relationships.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    04:16
- Play
  
  The Biggest Untapped Market - Part 5
  
  It appears major brands expect people to click on a link and “buy it now” when they engage in the social sphere. Why they are trying to apply this purchase model to social networks is not evident at this point.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    03:29
- Play
  
  The Biggest Untapped Market - Part 4
  
  The Red Bull Channel (http://www.facebook.com/redbull?v=wall) engages its users in meaningful conversation that talks about their product in the context of the consumer that consumes it not as a brand telling you about itself.
  - Release date
    
    Mar 2, 2011
  - Runtime
    
    03:31