In this interview produced by http://www.ReelSEO.com, MacKenzie Lovings, Director of Marketing for the BIA Advisory Services Financial Network interviews Kevan Fight, Owner of Double Diamond Partners LLC, and American Eagle Media LLC. MacKenzie and Kevan discuss the recent BIA Kelsey Group's Interactive Local Media Conference and the importance of this event for leaders of traditional media companies. Kevan states that it is never to late for publishers to adopt an online/digital strategy.