Quirky Motion business

Quirky Motion business http://www.quirkymotion.com/ http://a.images.blip.tv/Qmbusiness-300x300_show_image968.jpg www.quirkymotion.com/business www.quirkymotion.com/business Quirky Motion no en http://blip.tv Tue, 16 Jun 2009 09:37:23 +0000 Tue, 16 Jun 2009 09:37:23 +0000 4BB0D61C-5A59-11DE-B575-8AF5282B5B22 http://blip.tv/quirky-motion-business/priorities-in-a-recession-2258478 Priorities in a recession qmbusiness 393772 qmbusiness quirky-motion-business Quirky Motion business http://blip.tv/quirky-motion-business http://blip.tv/skin/blipnew/placeholder_user.gif 2258478 2246910 file no 0.0 2009-06-16T09:37:23Z English 0 0 0 60 g9hZgYntEgI http://blip.tv/play/g9hZgYntEgI http://blip.tv/comments/?attached_to=post2258478&skin=rss Qmbusiness-PrioritiesInARecession525-774.jpg Gordon Brown attracted scorn and ridicule when he appeared on YouTube recently to announce plans to reform parliamentary expenses.But, arguments about the Prime Minister’s ability to gurn aside, his decision to do it speaks volumes about the power of online video to get across your message – especially in a recession.For a start, according to proprietary research from OMD last October, the average person is spending an additional 87 minutes online. Consumers see web surfing as a form of escapism – more so than films, taking a walk or curling up with a good book. With people choosing to stay in more, 76% of respondents cited the internet as the primary means of escape.But, consumers don’t stop buying in an economic downturn. They just become more selective on what they spend their money. So, the key is to make sure that consumers choose you instead of your competitors. The more they see your brand, wherever they are, the more they’ll remember and trust it. It just so happens that more people are hanging out in cyberspace. But wait, you think, advertising is traditionally one of the first things to go when the economy goes south, why should this recession be any different? Well, according to a YouGov poll for Marketing Week at the end of 2008, 42% of UK marketers expected to increase spending on digital advertising this year, while 20-30% foresaw a drop in spending each for TV, print, radio and cinema advertising. Across Western Europe, the picture is much the same. Forrester Research predicts online advertising spend to grow by 10% this year, with an annual growth rate of nine percent until 2012.And just as economists and politicians are looking to past recessions to get out of this one, history shows that those companies who keep up promotion during downturns come out the other end with higher sales, larger market share and stronger brand than those who don’t. During the 1930s Great Depression, breakfast cereal companies cut spending in this way – except Kelloggs. As the economy recovered in the forties, it was Kelloggs who was the market leader – and they are still holding onto the crown.Lever Brothers is another example – they advertised margarine during World War Two, in places they did not even sell it. Lord Leverhulme, one of the founders of Lever Brothers, is best remembered for saying “I know half of my advertising spend is wasted but which half’ – the half being saved or the half being spent to maintain or increase demand.So, do you really want be the one not advertising online at this time? The worst of the UK’s recession may be over, according to the British Chambers of Commerce, but talk of a recovery is premature.And let’s be honest, as Gordon Brown anticipated – and probably now regrets – online videos are so much easier to remember than textual articles or banner ads.Article by Pravin Jeyaraj http://a.images.blip.tv/Qmbusiness-PrioritiesInARecession525-774-948.jpg No license (All rights reserved) Gordon Brown attracted scorn and ridicule when he appeared on YouTube recently to announce plans to reform parliamentary expenses.But, arguments about the Prime Minister’s ability to gurn aside, his decision to do it speaks volumes about the power of online video to get across your message – especially in a recession.For a start, according to proprietary research from OMD last October, the average person is spending an additional 87 minutes online. Consumers see web surfing as a form of escapism – more so than films, taking a walk or curling up with a good book. With people choosing to stay in more, 76% of respondents cited the internet as the primary means of escape.But, consumers don’t stop buying in an economic downturn. They just become more selective on what they spend their money. So, the key is to make sure that consumers choose you instead of your competitors. The more they see your brand, wherever they are, the more they’ll remember and trust it. It just so happens that more people are hanging out in cyberspace. But wait, you think, advertising is traditionally one of the first things to go when the economy goes south, why should this recession be any different? Well, according to a YouGov poll for Marketing Week at the end of 2008, 42% of UK marketers expected to increase spending on digital advertising this year, while 20-30% foresaw a drop in spending each for TV, print, radio and cinema advertising. Across Western Europe, the picture is much the same. Forrester Research predicts online advertising spend to grow by 10% this year, with an annual growth rate of nine percent until 2012.And just as economists and politicians are looking to past recessions to get out of this one, history shows that those companies who keep up promotion during downturns come out the other end with higher sales, larger market share and stronger brand than those who don’t. During the 1930s Great Depression, breakfast cereal companies cut spending in this way – except Kelloggs. As the economy recovered in the forties, it was Kelloggs who was the market leader – and they are still holding onto the crown.Lever Brothers is another example – they advertised margarine during World War Two, in places they did not even sell it. Lord Leverhulme, one of the founders of Lever Brothers, is best remembered for saying “I know half of my advertising spend is wasted but which half’ – the half being saved or the half being spent to maintain or increase demand.So, do you really want be the one not advertising online at this time? The worst of the UK’s recession may be over, according to the British Chambers of Commerce, but talk of a recovery is premature.And let’s be honest, as Gordon Brown anticipated – and probably now regrets – online videos are so much easier to remember than textual articles or banner ads.Article by Pravin Jeyaraj 60 http://blip.tv/file/2246910 Business recession Tue, 16 Jun 2009 09:37:23 +0000 recession http://a.images.blip.tv/Qmbusiness-PrioritiesInARecession525-774.jpg recession <iframe src="http://blip.tv/play/g9hZgYntEgI.html?p=1" width="480" height="300" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#g9hZgYntEgI" style="display:none"></embed> Priorities in a recession urn:aol 6A1FC772-5A57-11DE-A9CE-FEC29110A281 http://blip.tv/quirky-motion-business/building-your-brand-2258469 Building Your Brand qmbusiness 393772 qmbusiness quirky-motion-business Quirky Motion business http://blip.tv/quirky-motion-business http://blip.tv/skin/blipnew/placeholder_user.gif 2258469 2246901 file no 0.0 2009-06-16T09:23:55Z English 0 0 0 39 g9hZgYntCQI http://blip.tv/play/g9hZgYntCQI http://blip.tv/comments/?attached_to=post2258469&skin=rss Qmbusiness-BuildingYourBrand597-692.jpg http://a.images.blip.tv/Qmbusiness-BuildingYourBrand597-692-760.jpg No license (All rights reserved) 39 http://blip.tv/file/2246901 Business brand branding Tue, 16 Jun 2009 09:23:55 +0000 brand, branding http://a.images.blip.tv/Qmbusiness-BuildingYourBrand597-692.jpg brand, branding <iframe src="http://blip.tv/play/g9hZgYntCQI.html?p=1" width="480" height="300" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#g9hZgYntCQI" style="display:none"></embed> Building Your Brand urn:aol 19D728F0-5A57-11DE-8E60-9617B7134244 http://blip.tv/quirky-motion-business/value-for-money-2258465 Value For Money qmbusiness 393772 qmbusiness quirky-motion-business Quirky Motion business http://blip.tv/quirky-motion-business http://blip.tv/skin/blipnew/placeholder_user.gif 2258465 2246897 file no 0.0 2009-06-16T09:21:40Z English 0 0 0 53 g9hZgYntBQI http://blip.tv/play/g9hZgYntBQI http://blip.tv/comments/?attached_to=post2258465&skin=rss Qmbusiness-ValueForMoney576-303.jpg http://a.images.blip.tv/Qmbusiness-ValueForMoney576-303-259.jpg Public Domain 53 http://blip.tv/file/2246897 Business internet video socail networks Tue, 16 Jun 2009 09:21:40 +0000 internet video, socail networks http://a.images.blip.tv/Qmbusiness-ValueForMoney576-303.jpg internet video, socail networks <iframe src="http://blip.tv/play/g9hZgYntBQI.html?p=1" width="480" height="283" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#g9hZgYntBQI" style="display:none"></embed> Value For Money urn:aol http://creativecommons.org/licenses/publicdomain/ A5BF6090-5A56-11DE-AB5D-F1E25591E499 http://blip.tv/quirky-motion-business/quirky-motion-communication-2258457 Quirky Motion - Communication qmbusiness 393772 qmbusiness quirky-motion-business Quirky Motion business http://blip.tv/quirky-motion-business http://blip.tv/skin/blipnew/placeholder_user.gif 2258457 2246889 file no 0.0 2009-06-16T09:18:26Z English 0 0 0 92 g9hZgYnsfQI http://blip.tv/play/g9hZgYnsfQI http://blip.tv/comments/?attached_to=post2258457&skin=rss Qmbusiness-QuirkyMotionCommunication156-963.jpg How we say something is just as important as what we say. It has been shown that people retain more information if it is presented in an entertaining way. We will work with you to grab the attention of your audience and keep them focused on your message. After fully grasping your ideas, we will look for the best way to present them in a visually engaging video presentation. We offer a wide range of techniques from traditional video to animated diagrams, and can deliver in a variety of languages and formats. Whether you are training staff, presenting to shareholders or attracting new clients, we can help you deliver something in a memorable, entertaining, and unique way. http://a.images.blip.tv/Qmbusiness-QuirkyMotionCommunication156-963-427.jpg Public Domain How we say something is just as important as what we say. It has been shown that people retain more information if it is presented in an entertaining way. We will work with you to grab the attention of your audience and keep them focused on your message. After fully grasping your ideas, we will look for the best way to present them in a visually engaging video presentation. We offer a wide range of techniques from traditional video to animated diagrams, and can deliver in a variety of languages and formats. Whether you are training staff, presenting to shareholders or attracting new clients, we can help you deliver something in a memorable, entertaining, and unique way. 92 http://blip.tv/file/2246889 Business communication video Tue, 16 Jun 2009 09:18:26 +0000 communication, video http://a.images.blip.tv/Qmbusiness-QuirkyMotionCommunication156-963.jpg communication, video <iframe src="http://blip.tv/play/g9hZgYnsfQI.html?p=1" width="480" height="300" frameborder="0" allowfullscreen></iframe><embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#g9hZgYnsfQI" style="display:none"></embed> Quirky Motion - Communication urn:aol http://creativecommons.org/licenses/publicdomain/