[VIDEO HAS ISSUES: no audio first 1.5m] If you've ever created a nifty application that makes people's lives easier you know the truly hard part is convincing others to use it. One way to increase the number of people installing your software is to convince Linux distributions to package your software so that their end users can install by using the system tools they're used to. One way of convincing them is by making your application easy to package.
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