Blip

About this episode

PubMatic co-founder and general manager Rajeev Goel on May's PubMatic AdPrice Index update. Overall, advertisers paid publishers less per impression comared to the previous month, but many enterprising publishers saw increases as they increased the number of ad networks they work with, carefully segmented their sites and focused on monetizing international traffic.

• Release Date

  May 13, 2008

• Runtime

  02:36